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Social Media Case Study 2014 Ged

 

  • Embed videos titled ‘start your future’ from the Facebook page. 
  • Compiled photo submissions into one place and re-shared top content out so more people could view student successes

When creating promotional content ensuring you know your audience and giving them the opportunity to connect with your company or organization is key. Allowing your brand to be a leader in the conversation is a key way to drive clarity around what you are doing and success.

Using Digital to Create Connections

Social Driver assisted GED Testing Service in taking advantage of the online tools that are popular right now to create a successful and engaging campaign. There are millions of people around the country that have passed the GED test, and using social and digital media, we were able to celebrate past GED grads and look toward the next generation. We increased awareness around GED Grad Day with popular digital trends like social videos, photo submissions, and created the event hashtag #GEDGradDay which drew people in and shined a spotlight on the company.

Using social media in new ways allowed GED Testing Service to think outside the box and add excitement to their content by experimenting with new tactics.  Leveraging social media is an amazing way to engage with people that never would have been reached before. Embracing new technology leads to new opportunities in marketing and allows you to tap into what is really important: people.

A multinational news agency needed a social media solution that could handle a workflow comprised of hundreds of editors and writers with varying levels of access to dozens of social media accounts on Facebook and Twitter. The editorial team had to sift through hundreds of thousands of stories each day in order to identify and publish those that would drive the most engagement and traffic week over week and month over month.

Audiences penalize publishers who say too much by choosing to ignore them. So when this particular publisher had literally hundreds of thousands of news stories to choose from for publication to Facebook, Twitter, and G+, they needed to consistently select the best and most relevant stories while maintaining continuity.

SocialFlow processed thousands of pieces of content from various feeds and analyzed content to determine pieces most likely to drive engagement when published to Facebook, Twitter, and G+. Then we ranked and published content when it was most likely to generate the maximum engagement.