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Writing a Business Plan Cover Letter (with Sample)
Use this sample business plan cover letter as a template for your formal cover letter. 

When submitting a business plan to a lender or investor, it is important to include a business plan cover letter that is addressed to the person who will review the business plan. This is the applicant’s chance to have a personal word with the lender and prepare him or her for reading the business plan. The feasibility of the business will be judged by the business plan. People starting a small business may spend hours preparing their business plan, but not give much thought to the cover letter. This is a mistake. The cover letter is an integral part of the plan.

If the applicant doesn’t know the name of the person who will read the business plan, they should call the bank, lending institution or investor to get the name. Even if the applicant knows the lender, they should still submit a formal business plan with cover letter. If they do not know the lender, they should remember that the lender will judge them by the content and tone of the letter. 

The letter should be short, not more than one or, at the most, two pages. It should state right at the beginning that a business plan is attached, and that the applicant is applying for a business loan to start or develop a business. It is important to state clearly the benefits for the bank or investor. They need to believe there will be a good return on their investment, or that the loan will be repaid on time.

&#;Some tips for the style of the letter are:
• Use a formal, conversational tone
• Do not use slang and contractions
• Do not make it too wordy
• Give a list of the main points with an explanation for each
• Use the active voice and short sentences
• Make the business sound interesting, so they want to read the plan
The letter should also state why the business is better than the competition. It can relate some marketing facts, focus group responses, demographic data or other key statistics from the business plan, but it should not be overloaded with these facts. It can have just enough to present the business as viable and show that the applicant has done his or her market research. The rest of the statistics are in the plan.

There should also be a brief mention of the financial position without going into too much detail. The letter can mention how much has already been invested in the business, and what profits are projected for the next year or two. This will show the lender or investor that the business is worthwhile. 

Here is an example of a business plan cover letter. It should be personalized for each lender or investor to whom it is sent. &#;

Business Plan Cover Letter Sample
Name of Applicant
Address of Applicant
City, State, Zip Code


Name of Investor or lending officer at a Lending Institution
Name of Bank or Lending Institution
Address of Bank etc.
City, State, Zip Code

Dear Mr/Ms. Name of lender or investor,

I am submitting my business plan to you in the hope of receiving a start-up loan for $50, I learned about your history of funding recycling centers, and my proposal takes the business to the next level. We will be a source for other businesses who want to use recycled products or use waste material to recycle into their own products. According to our research, consumers are looking for businesses that use environmentally friendly products. 

I have $10, inheritance from my grandfather that I plan to invest in the business. As stated in the plan, we aim to make $5, profit the first year and reinvest in the business to widen our clientele. We will be the first company in the city to offer this service, so we hope to be well established before competing companies enter the industry.

My brother, Name of Brother, and I are working together to make this business a success. We have worked for the last five years in Name of Company, where they manufacture plastic sheeting for construction companies from recycled plastic. 

As stated in the plan, I will collect the waste material and my brother will manage the accounts. We plan to employ office help and waste collection help. We have contacted several recycling centers in the city who agree to sell us their recyclable waste. We have found a warehouse available to rent when we go forward with the business. 

Thank you for your time and consideration in this matter. I hope you will review my business plan. If you have any questions or would like to discuss the plan, I can be reached at or at I would be happy to meet you at any time that is convenient for you. 

Signature of Applicant
Name of Applicant Printed
Business Plan Enclosed
By Andre Bradley

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Writing a Business Proposal Letter (with Samples)
Use these sample business proposal letters as templates for your formal notification.

Writing a business proposal letter is a great way to get new businesses and to let other businesses know what kind of services you offer. This letter is a chance to tell other companies what you have to offer and why they cannot live without your services. The key is to make sure that you address this letter to the decision making party, rather than just a random piece of junk mail to be tossed aside.

Because you are trying to drum up new business, you want to make sure this letter is perfect. Every word must be spelled correctly and the grammar must be accurate. The language used in this letter could be the difference between getting a new client and losing business. If the letter is written poorly, it could be of a great detriment to your company.
Start the letter with the proper formatting including the date, address of the company and the person who has the authority to make decisions. Always use a formal name like Dr. Carrie Snyder and not an informal Dear Carrie. The reason behind this is you want to recognize their hard work and the accomplishment of their position.

Opening Paragraph needs to be Captivating!

The opening paragraph needs to be captivating and let the readers know why they need your services. Choose the opening statement well because it could mean the difference in the letter being read and one that is put in the trash. It’s always good to start out telling people how they can save money. In these economic downtrodden times, savings is the first thing on many people’s mind.
The second paragraph of the business proposal letter should allow business people to see the benefit in your services. Show them how your service can save them money and increase their business. Break it down into details how they cannot live without this product or service.

&#;By bringing your company across as having a problem solving opportunity, you will get the reader’s attention and make them think about what you are offering. Another trick in writing a letter of this nature is to break it down into small paragraphs. People tend to not want to read a big long paragraph. Short paragraphs work best.

&#;Include Your Company's Qualifications

&#;Be sure to include your companies’ qualifications. If your services require them to come to your office, describe how adequate and posh your facilities are. Talk about the employees that work there and how well trained they are. By giving a short background of the company and the quality staff members it makes the entire company seem more capable of doing what is said. Here is a sample letter.

&#;Sample 1 - Business Proposal Letter

&#;ABC Global Advertising
Nancy Wilson Way
Chillicothe, Ohio

Attn: Caroline Smith

Dear Ms. Smith,

Are you tired of spending the company's money trying to gather new leads each week? We know how hard it can be to make cold calls and come up with little to no interest. Like any growing business, you need solid leads to work from each week. Because you are a national advertising agency, you have a big opportunity to branch out and make bigger money. 

Lead Smart has been helping companies like yours for over 10 years get the leads they need. We too are a nationwide company and can provide your business with good leads. This permits business to stop using ineffective methods that include cold calls. Our leads are % generated from internet questionnaires that companies have responded too. These are potential customers who have specified they have a need of your type of services and want to hear from your company. 

Our company has employees who have been here since the day we opened. Our workers are knowledgeable and are willing to go the extra mile for our customers. We don’t just hire anybody to handle our business. We selected the best of the best to service our customers. At Lead Smart, we understand that you’re not just a number and you will always get the best customer service around. 

If you are tired of scrounging for leads for new business and need help, we are the ones to call. Our fresh leads and pulled right from the internet on a daily basis. Call today to see how we can save you money and generate new business. 


Tom Evans
President of Lead Smart

Sample 2 - Business Proposal Letter

ABC Marketing Experts
Anywhere Drive
Rockford, IL
Attn: Mr. Ben Smith

Dear Mr. Ben Smith,

Are you looking for a new and better way to spend your company’s resources on gathering new business leads every week? Our organization understands how difficult and frustrating it is to make numerous cold calls day after day that lead to very little interest overall. Every thriving business needs solid leads each and every week in order to survive and grow. Since you are such a high-profile marketing agency, you have a golden opportunity to expand and reap bigger profits.

New Leads, Inc. has been assisting companies and other organization like yours for more than 8 years. Our company enables businesses to stop implementing unsuccessful methods like cold calling or direct mailing in order to gain new leads. Our solid leads are derived from Internet questionnaires that certain companies have already responded to and are interested in. Basically, these are potential clients who have specifically shown a keen interest in your products or services and are simply waiting for you to contact them.

Our experienced staff is quite knowledgeable and always goes the extra mile on behalf of our customers. We are very selective about who we hire to handle our business, which is why we’ve chosen only the finest people available to work for our organization in order to best serve our clients. At New Leads, Inc., we know how valuable you are to the livelihood of our own organization and therefore take your needs and concerns very seriously. Great customer service is our top priority.

If you’re fed up of begging for leads that will potentially boost your business, New Leads, Inc. is here to help. Our leads are fresh and come straight from the Internet every day. Contact us today to take your business to a whole new level while saving a great deal of money along the way.


(sign your name here)

Thomas Smart
CEO of New Leads, Inc

Sample 3 - Business Proposal Letter
Name of Sender
Name of Sender’s Plumbing Company
Address of Company
City, State, Zip Code


Name of Building Manager or Owner
Address of Manager or Owner
City, State, Zip Code

RE: Apartment Complex Plumbing Services

Dear Name of Manager or Owner,

This letter is intended to formally propose plumbing services for the Name of Apartment Complex. We have been successfully maintaining the plumbing systems in more than 10 apartment complexes in CITY, for the past 25 years and would be happy to give testimonials from our customers. We respond 24/7 to all emergency requirements and make sure the plumbing in every apartment is working efficiently.

A service maintenance contract from us offers a significant savings compared to calling a plumber every time there is a problem. It also takes the responsibility from your shoulders. We give you a 90 day guarantee on repairs and new installations for parts and labor. 

I have included a copy of the standard contract that gives an estimate for the cost. However, it can be modified to your specific requirements. I would be happy to talk to you about our services and answer any questions. I can be reached at [] or at [].


Signature of Plumbing Contractor
Printed Name of Plumbing Contractor
List of Enclosures: copy of standard contract

By Andre Bradley

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